Privacy Policy

Last Updated: September 13, 2026

Welcome to happyendingday.com ("Site", "we", "our", or "us"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and make purchases from us. Please read this policy carefully.

1. Information We Collect

We collect information you provide directly to us, including:

Personal Identifiers: Name, email address, billing address, shipping address, phone number
Payment Information: Credit/debit card details (processed securely via third-party payment processors; we do not store full card numbers)
Transaction Data: Purchase history, order details, returns
Device & Usage Data: IP address, browser type, operating system, referring URLs, pages viewed, time spent on pages
Cookie & Tracking Data: See Section 5 below

2. How We Use Your Information

We use your personal information for the following purposes:

To process and fulfill your orders
To send transactional emails (order confirmations, shipping updates)
To provide customer support and respond to inquiries
To improve our website, products, and services
To comply with legal obligations
To deliver and optimize advertising campaigns via Google Ads, including remarketing and conversion tracking
To analyze site traffic and user behavior using Google Analytics

3. Legal Basis for Processing

Where applicable under law, we process your personal data based on the following legal grounds:

Contract Performance: Processing necessary to fulfill your order
Legitimate Interests: Improving our services and marketing effectiveness
Consent: Where you have explicitly opted in (e.g., marketing emails, non-essential cookies)
Legal Obligation: Compliance with applicable federal and state laws

4. How We Share Your Information

We do not sell your personal information. We may share your information with trusted third parties solely to operate our business:

Shopify Inc. — e-commerce platform and data hosting
Google LLC — Google Ads, Google Analytics, conversion tracking and remarketing
Payment Processors — Stripe, PayPal, or other PCI-DSS compliant processors
Shipping Carriers — UPS, USPS, FedEx, or similar (for order delivery)
Legal Authorities — When required by law, court order, or to protect our rights

5. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience and support advertising:

Essential Cookies: Required for the website to function (e.g., cart, session)
Analytics Cookies: Google Analytics to understand site traffic and usage patterns
Advertising Cookies: Google Ads cookies for conversion tracking, remarketing audiences, and ad performance measurement. These may track your activity across other websites.
Preference Cookies: To remember your settings and preferences

You may manage or disable cookies through your browser settings. Note that disabling certain cookies may affect site functionality. For Google's advertising data practices, visit Google's Ad Policies. To opt out of Google's personalized advertising, visit Google Ads Settings.

6. California Privacy Rights (CCPA / CPRA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):

Right to Know: You may request details about the personal information we have collected about you in the past 12 months, including categories, sources, and purposes
Right to Delete: You may request deletion of your personal information, subject to certain exceptions
Right to Correct: You may request correction of inaccurate personal information
Right to Opt-Out of Sale or Sharing: We do not sell personal information. We do share certain data with Google for advertising purposes, which may be considered "sharing" under CCPA. You may opt out by managing your cookie preferences or contacting us directly.
Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights
Right to Limit Use of Sensitive Personal Information: We do not collect sensitive personal information beyond what is necessary for order processing

To exercise your rights, contact us at: support@happyendingday.com. We will respond to verified requests within 45 days as required by law.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce agreements. Order data is typically retained for 7 years for accounting and tax compliance purposes.

8. Data Security

We implement industry-standard security measures, including SSL/TLS encryption, access controls, and secure data storage. However, no method of transmission over the Internet is 100% secure. We encourage you to use strong passwords and notify us immediately if you suspect unauthorized access to your account.

9. Children's Privacy

Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us immediately and we will take prompt steps to delete it.

10. Changes to This Policy

We reserve the right to update this Privacy Policy at any time. Changes will be posted on this page with an updated "Last Updated" date. Your continued use of our website following any changes constitutes your acceptance of the revised policy.

11. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:

Happy Ending Day
Email: support@happyendingday.com
Website: happyendingday.com